Principal UX / Product Designer
Making complex products simpler.
I design and prototype digital products that simplify complex workflows, connect people and technology, and deliver meaningful business value.
About
Designing beyond the interface.
I’m a Principal UX Designer specialising in enterprise SaaS, insurance technology and complex digital platforms.
I work across product discovery, experience strategy, interaction design and prototyping – helping teams understand difficult problems, challenge assumptions and turn ideas into practical, intuitive experiences.
My approach combines human-centred design with a strong understanding of business processes and technology. I enjoy working closely with product and development teams, connecting the bigger picture with the details that make an experience work.
More recently, I’ve been using AI-assisted development tools to build functional prototypes, explore complex scenarios and iterate rapidly. It’s changing how I work – enabling me to spend more time validating ideas and improving outcomes rather than simply producing design artefacts.
Expertise
What I bring to the table.
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01 – Product & UX Design
Simplifying complex enterprise workflows and designing intuitive experiences that work for users, businesses and the teams delivering them.
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02 – Product Thinking & Strategy
Connecting user needs, business objectives and technical possibilities to help shape product direction and make better design decisions.
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03 – AI-Enabled Design & Prototyping
Turning ideas into functional, interactive prototypes using AI-assisted development tools – rapidly exploring solutions, testing assumptions and refining experiences.
Work
Selected work.
I’m currently updating my portfolio with examples of my work across enterprise SaaS, insurance technology and AI-enabled product development.
In the meantime, feel free to connect with me on LinkedIn (opens in a new tab) to learn more about my experience.
Contact
Let’s make something better.
Interested in discussing product design, AI-enabled experiences or a new opportunity? I’d be happy to connect.